Strategic market management /
The European edition of Strategic Market Management retains the essence of the original text, in particular its accessibility and emphasis on practical action, while switching its focus to how the concepts and ideas contained in the book might be used by European managers
Sparad:
| Bok |
| English |
|
Chichester :
Wiley,
cop. 2007
|
| European ed. |
| Table of contents only |
| Sammanfattning: | The European edition of Strategic Market Management retains the essence of the original text, in particular its accessibility and emphasis on practical action, while switching its focus to how the concepts and ideas contained in the book might be used by European managers |
|---|---|
| Beskrivning: | Authorised adaption of the seventh edition by David A. Aker ... cop. 2005 |
| Fysisk beskrivning: | xiii, 354 s. : ill. |
| ISBN: | 0470059869 (pbk.) 978-0-470-05986-9 (pbk.) |
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| Bibliotek | Status | Placering |
|---|---|---|
| Älvsbyns bibliotek | Tillgänglig | Biblioteket , 658.8 |